You’ve gotten your sustainer program off the ground and are beyond Monthly Giving 101, and now you’d like to focus on growing your monthly giving base. Food & Water Watch and Share Our Strength have both recently taken their sustainer programs from small to mid-sized, and have learned a lot along the way.
We have worked hard to learn what works best from a monthly donor perspective. We analyzed recruitment, retention, cultivation, and upgrade tactics and made improvements to each that we’d now like to share with others!
We will share advice on:
- Multichannel recruitment strategies, including email, social media, and telemarketing
- Keeping your sustainers once you have them
- Getting your sustainers to increase their monthly gifts
- Making sure your monthly donors feel appreciated
- Tracking and reporting on your growth
- Running tests before you begin a campaign