Stories That Matter: How the SPLC Responded to the 2016 Election

Post-election, the Southern Poverty Law Center experienced an unprecedented surge in traffic to their Drupal website. Their team was able to use what amounted to crisis communications to turn those new visitors into newly engaged supporters and donors. Come hear from their Digital Media Director about the experience and what the short-term results have been.

Alex Amend
Southern Poverty Law Center
Digital Media Director
Alex oversees web development, social media, and digital web content at the Southern Poverty Law Center. He works closely with the SPLC's Intelligence Project and contributes to their investigative blog, Hatewatch. Previously, Alex was the associate director of communications for the public policy organization Demos, based in New York City. He has contributed research and reporting to the books 'All The Presidents' Bankers' by Nomi Prins and 'Third World America' by Arianna Huffington. Amend is a graduate of the University of Minnesota School of Journalism and Mass Communication and in his early career interned with the Pulitzer Center on Crisis Reporting and Talking Points Memo.