Finding and Creating Budget-Friendly Images

Problem Statement

Learn how to create or choose appropriate images, find free or affordable quality images, understand image permission types, and organize media libraries.

Imagery is an important part of engaging your constituents through storytelling. But from ensuring appropriate representation, to following the law, there’s much more to finding the right image than many realize. This session will discuss:

  • The Resourceful: How can you create beautiful graphics without a background in graphic design and without special design software? What tools and strategies can help you create or find the perfect photos or graphics for your campaign?
  • The Organizational: Once you have built a comprehensive photo library, how on earth can you keep track of it and find the image you want quickly?
  • The Fun: How do you choose the right image? How can organizations with small photo libraries find affordable (free!) stock photos? How can your organization build up a library of original imagery?
  • The Legal: What kind of release form do you need from people you take photos of at your organization’s events? What is a royalty-free photo versus a rights-managed photo? If you use a free photo or purchase a stock photo, are you allowed to change it? Can you use it without attribution? We’ll discuss what these terms mean and how you can make sure you and your organization are free of liability.

You’ll leave this session with ideas for your website, print publications, social media, and much more—and what’s better, you can put these ideas into action right when you’re back in the office!

Cathy Whitlock
National Parkinson Foundation
Director of Online Communications
Cathy Whitlock joined the National Parkinson Foundation (NPF) in 2010. As Director of Online Communications, she slays the digital communications strategy to further NPF’s mission and increase awareness of Parkinson’s disease. For fun, she hones website and social media analytics to meet NPF’s fierce goals. Before ascending into the nonprofit world, she was Senior Editor for Latin American Markets at PR Newswire Association, LLC, focusing on financial, medical and nonprofit news. She also served as a design software teacher at the University of Miami Digital Media Lab. Cathy recently graduated from Purdue University with a Master of Science in Strategic Communication. She is married with two cats: Luther and Sabrina. Stalk or reach out to Cathy at

Amanda Hicken
Pediatric Brain Tumor Foundation
National Director of Marketing Communications
Amanda Hicken leads the Pediatric Brain Tumor Foundation's marketing efforts to increase campaign and non-campaign revenue, position the PBTF as the leading resource for families affected by a pediatric brain tumor diagnosis and raise overall awareness of pediatric brain tumor research and family support programs. Amanda brings more than 12 years of digital marketing and leadership experience to her role. She previously served as senior marketing manager at PR Newswire, a Cision company, where her content marketing, social media, demand generation and media and customer relations efforts boosted website traffic, audience engagement, customer retention and revenue. She has held several leadership roles on nonprofit boards, including as chairwoman of Playhouse Partners, the young professionals board of the country’s largest performing arts center outside of New York. Connect with her on LinkedIn at