Scale Change, Activate Support, and Invite Stakeholders Inside through Network Leadership

Problem Statement

Every cause uses social media to grow its network, and yet too many hear crickets in return. This session shares a new framework for turning interested bystanders into passionate, active supporters through successful, scaleable examples.

Your organization has invested in social media and network building, and yet people are sitting on their hands and wallets waiting for you to make them feel known, heard, and acknowledged.

A new relationship with our communities requires a new way of leading. Network leadership is a shared set of values, open two-way communications, co-creation of strategies, and an experimental mindset. Both on land and online, network leadership invites and activate others.

During the session, the panel will share our successes and strategies building and activating large networks of passionate supporters for causes. We will evaluate what we’ve learned from working inside both large organizations (350.org, SumOfUs, Black Lives Matter movement) and small budget-strapped nonprofits, discuss what to avoid, and describe how to be resilient in the face of opposition and resistance.

Join us for an active working session to think expansively and creatively about bringing the network leadership framework inside your organization. Leave with at least one leadership experiment to put into place when you return to the office!

Debra Askanase
Community Organizer 2.0
Founder & Digital Engagement Strategist
Debra Askanase is the founder and Digital Engagement Strategist at Community Organizer 2.0, a digital strategy consulting firm to nonprofit organizations, specializing in online strategy and social engagement. She has a passion for creating a better world through online engagement. She can often be found tweeting away @askdebra.

Allison Fine

I have written three books about the intersection of social change and social media. I write a leadership column for the Chronicle of Philanthropy and serve on several boards including NARAL Pro Choice America.

Nicole Carty
Campaign Manager
Nicole is a Campaign Manager at SumOfUs and leads SumOfUs' U.S. Campaigns. She is also a Lead Trainer and Core team member at Momentum. Nicole is a movement builder who was deeply involved in Occupy Wall Street and has played critical roles in the Movement for Black Lives. Previously Nicole was Programming Director at The Other 98% where she helped grow the organization’s social media reach into the millions.

Duncan Meisel
350.org - Sustainable Markets Foundation
Senior Digital Campaigns Manager
Senior Digital Campaigns Manager, 350.org. Keystone XL fighter, Big March recruiter, writer and creator of content supporting the people working hard to prevent the end of the world.