My Web Advertising Fail Story: When the Right Ad Shows Up in the Wrong Place

“This site is promoting hate speech! How can you support them by giving them advertising dollars!” Not the best feedback to hear. This cautionary tale of misplaced web advertising will help advertising experts and newbies alike understand how to effectively develop advertising objectives, leverage available tools, and measure and improve. Advertising on the web is a “learn” and “see” channel, so “see” my presentation and “learn” from my #fail.