The New Rules of Email Fundraising

Email fundraising is more powerful than it’s ever been. The past decade was the most exciting decade for fundraisers—and it’s getting better.

Even with the explosion of new technology, fundraisers keep coming back to email. The reason is clear – for ten years in a row, email is the channel generating the highest return on investment (ROI) for fundraisers. For every $1 spent, email marketing generates $38 in ROI.

An explosion of new digital technologies has pushed email to evolve. But those same technologies can leave a fundraiser’s head spinning. How much time and money should you invest in email, and what are the most effective techniques for growing your house file and driving revenue for your organization?

This session will spotlight successful techniques in email fundraising, show user behavior around email, and discuss the technology changes that will keep email as one of the main digital fundraising channels.