Intro to Google Analytics

Let’s say goodbye to being overwhelmed by the information in Google Analytics. In this class, we’ll cover just the data points that are most applicable to your nonprofit’s website. We’ll discuss what each data point is actually telling us about the areas of our website that need improving.

Armed with our new data know-how, we’ll walk through specific ideas that you can use to start improving your site. (And to keep all of us focused on the data that matters, you’ll receive a link to a dashboard template that you can “save as” and use directly in your nonprofit’s Google Analytics account.)