Giving Days: 24 Hours of Fundraising Power

Problem Statement

Fundraising, Acquisition, Conversion, Donor retention, Peer to peer

A lot of organizations have success around Giving Tuesday and December 31. But are there other times to capitalize on a 24-hour window to create a spike in giving or engagement? This session will include times and opportunities for a punctuated fundraising or advocacy campaign, as well as what the communication plan might look like before that day, over the course of 24 hours, and after the day is completed.

The conversation will focus on a variety of channels and communication mechanisms, including influencers and different voices at the organization, email, website, phone, and social.

Julie Sint
Sanky Communications, Inc.
Director of Account Services
Julie Ziff Sint joined the nonprofit sector in 1998 and she hasn't left yet. Now the Director of Account Services at Sanky Communications, she has worked in-house at large and small nonprofits as well as at agencies. Julie's background touches on many aspects of fundraising and marketing, but she specializes in digital fundraising and mid-level/bridge programs. Her passion for efficiency, geekiness for data analysis, and desire for new creative ideas help her and the Sanky team push their clients' digital fundraising programs to new levels. Outside of the office, Julie teaches yoga and Thai massage, and spends an inordinate amount of free time in her kitchen.

Paul Habig
Sanky Communications, Inc.
Paul Habig is President of Sanky Communications and SankyNet, a marketing company that specializes in integrated fundraising and communications for nonprofits. Paul has more than fifteen years of integrated fundraising, direct mail, online advertising, web design, and email marketing experience.  He has developed award-winning strategies for more than 90 nonprofit organizations. Paul’s background in the nonprofit world not only includes consulting, but he has also held marketing and fundraising positions at the YMCA and Catholic Near East Welfare Association (CNEWA).  He also ran his own Internet marketing business working with brands such as VitaminWater and SmartWater. He is an active member of the Greater New York Chapter of the AFP and serves as co-chair of the Web, Tech & Social Media track for Fundraising Day in New York, and he also serves as a board member for the DMFA. He is an adjunct teacher at the School of Public Affairs at Baruch College and is a frequent speaker at DMA, DMA of Washington, DMFA, and AFP workshops and conferences.

Jean Qiao
Share Our Strength

David Onate
African Wildlife Foundation

David Onate is Director of Marketing at African Wildlife Foundation (AWF). Since joining AWF from Discovery Communications, David’s role has grown to encompass strategic planning and management of organizational marketing, creative, and fundraising strategies. David spent over ten years living in China and volunteers time to help local arts and community-focused small businesses build strong brands and develop marketing strategies.