Giving Days: 24 Hours of Fundraising Power

A lot of organizations have success around Giving Tuesday and December 31. But are there other times to capitalize on a 24-hour window to create a spike in giving or engagement? This session will include times and opportunities for a punctuated fundraising or advocacy campaign, as well as what the communication plan might look like before that day, over the course of 24 hours, and after the day is completed.

The conversation will focus on a variety of channels and communication mechanisms, including influencers and different voices at the organization, email, website, phone, and social.