Getting Your Digital House in Order: What Smaller Nonprofits Can Do to Raise More Money Online

Problem Statement

Learn how to tell when your organization's digital fundraising program needs to be upgraded; how to strategize and prioritize investments in infrastructure, services, and resources; and how to implement a low-cost fundraising program and campaigns.

How can smaller organizations increase online revenue? Hear a case study from one organization that needed to step up its game in digital fundraising, and learn about the latest trends and best practices in efficient and nimble online marketing. Capital Caring had an online presence and a small email program, but it was not meeting industry fundraising benchmarks.

Learn how this smaller nonprofit invested modest amounts of resources to renovate its digital strategy, tools (eCRM and website), and support services to achieve an impressive ROI. Attendees will get great tips and advice for organizations that want to improve their online fundraising programs and keep up to date in user engagement and conversion.

Janel Clement
Production Solutions/PS Digital
Director of Digital Services
Janel is the Director of Digital at Production Solutions (PS|PS Digital) and leads the team in creating websites and digital marketing campaigns. As a creative professional with 20 years in the field, she has deep experience in digital media, especially website design and development. Having previous experience as a creative director, Janel fundamentally cares about the work and appreciates brilliant copy and well-executed design, as well as the more technical aspects of the digital realm. She has proven strategic and leadership abilities, and is passionate about working with nonprofits. Over the years, her work has included managing the production of campaigns and websites for such clients as The Bill & Melinda Gates Foundation, the Dave Thomas Foundation for Adoption, Samaritan House, Center for American Progress, and the National Alliance for Public Charter Schools. Janel’s goal is to make a difference for PS|PS Digital clients and the people they serve by inspiring, envisioning, and producing top-notch work.

Susan McCullough
First Book
Senior Director, Development
Susan McCullough is the Senior Director of Development at First Book – a national nonprofit that provides new books, learning materials, and other essentials to children in need -- where she’s responsible for a multi-million dollar fundraising program. With 17 years of progressive experience at major national nonprofit organizations in the arts and education, Susan is a seasoned and skilled fundraiser with expertise in major gifts, annual campaigns, corporate and individual giving, events and online giving.

Van Do
Production Solutions/PS Digital
Digital Producer
PS Digital is a full service digital marketing agency specializing in the nonprofit marketplace. Our focused services include digital marketing campaigns, eCRM integration & migration, website development & digital acquisition services. Our goal is simple – to benefit and enhance every client we work with. As the technical director, I work directly with our clients to help define solutions, lead the delivery of our services, and ensure that all clients are thrilled with our work.