Love and Happiness: Building Community with Smart Communications

Almost every organization struggles with getting new supporters—donors, members, volunteers, or others—and keeping old ones. Luckily, both problems can be solved with smart communications.

This session will introduce strategies for building a brand that supporters love, so that they not only engage with your organization once, but do so repeatedly and ultimately encourage others to do so. You’ll hear about ways to clearly communicate with audiences so they better understand who they are supporting and why—and so they’re more likely to come back. Drawing from real-life examples, we’ll explore how you can get supporters to connect with work being done thousands of miles away using creative tools like virtual reality. We’ll also discuss how stories, images, and diverse voices can help your supporters develop deep ties to your work. Finally, we’ll touch on ways to empower your supporters to raise money for you as the ultimate brand ambassadors.