Fundraising Like a Startup

Problem Statement

Nonprofits spend a lot of staff time and resources raising small dollar donations. The foundation fundraising route has become unsustainable as the nonprofit sector continues to grow rapidly. Can fundraising like a startup be a viable model?

Fundraising is broken. Nonprofits spend significant staff time and resources every single day trying to develop fundraising programs and campaigns that bring in dribbles of money at a time. If we’re really going to solve problems locally and globally, we can’t spend all day raising money and throwing chicken dinners! Instead, we need to be exploring alternative revenue models, such as raising rounds and impact investing, that carry us through a couple of years at a time.

Join this panel discussion and learn from experts who are fundraising like startups. Learn the ins and outs of pitching impact investors and influencers, and how to get them invested in your nonprofit venture.

Allyson Kapin
Rad Campaign
Founding Partner
Allyson has been named one of "Top Tech Titans" by the Washingtonian, one of the Most Influential Women In Tech by Fast Company and one of the top 30 women entrepreneurs to follow on Twitter by Forbes for her leadership role in technology and social media. As Founding Partner of Rad Campaign she leads the firm’s client and online strategic services. For over a decade Allyson has helped non-profit organizations and political campaigns create dynamic and award-winning websites and online marketing and recruitment campaigns. She works side-by-side with her clients to meet their web needs and maximize their online effectiveness to create real world impact. As part of the first generation of online advocacy experts, Allyson has a thorough understanding of the rapidly changing world of online activism. She is an expert in the latest trends in social networking, blogging, online video, and other online tools and strategies and advises her clients on how to cost effectively incorporate them into their Internet plans and online campaigns. Her campaigns have been recognized with several prestigious web awards and featured on several top media networks ranging from CNN to NPR and the Daily Show with Jon Stewart. Allyson has spearheaded campaigns for organizations ranging from American Rights at Work to National Breast Cancer Coalition and Save Darfur Coalition. She has also been a featured speaker on web design, Internet marketing and social media at national conferences. In 2007 Allyson founded Women Who Tech: A Telesummit for Women in Technology working in the non-profit and political campaign world featuring Arianna Huffington of and Joan Blades of As the founder of Women Who Tech she champions women who are inspiring change and transforming technology. She also serves as an expert for news reporters who are writing about women in technology. Allyson sits on several Advisory Boards including the New Organizing Institute, the Green It Consortium and the Planning Committee for NTEN's NTC conference as well as O'Reilly's Gov 2.0 Expo. Allyson started the Radical Tech blog for Fast Company focusing on trends in technology and Web 2.0 and serves as the Blogger-In-Chief for one of the top-ranked nonprofit communications blog Care2's Frogloop.

Justin Perkins
VP of Strategic Partnerships
Justin is Vice President of Strategic Partnerships with Care2 - the largest social network for good with 40 Million cause oriented members. He helps leading nonprofits and impact oriented brands build large and passionate communities of advocates, donors, fans, customers, and brand loyalists online through sponsorships and brand activation campaigns on Care2. With Care2, Justin managed over 600 high impact campaigns reaching millions of people who care about animal rights, human rights, environmental sustainability and healthy living. Care2’s 2000+ clients and partnerships include brands such as Jane Goodall, Audubon, Consumers Union, Greenpeace, ONE Campaign, Earth Balance, Rudi’s Organic Bakery, So Delicious, Thrive Market, Blue Buffalo, Good Belly and Patagonia. Justin Perkins doubles as the Founder of Olomomo Nut Company, the first B Corp in the nut industry, and a fast-growing, national, healthy nut snack brand picked by New Hope as one of 'the top 10 brands to watch in 2014.” Justin funded the company through raising $2M from over 50 angel investors, and it continues to grow at 60-100% per year. Olomomo’s Applewood Smoked Cashews won the Delicious Living Best Bites award for “Best Paleo Friendly Snack” in 2016. Olomomo is now distributed in 3000+ stores such as Whole Foods, Safeway, Sprouts and Rite Aid. Justin also Co-founded Afrique Profonde from an internet cafe in Cape Town, in 2001, with a refuge from Congo. Afrique Profonde is a human rights nonprofit serving discriminated populations in Republic of Congo through the arts, and a project that sparked his passion for social entrepreneurship. While living in South Africa, Justin also volunteered with local youth street musicians to record an album, resulting in over 1500 of their albums being sold that year. The band, Abavuki, still performs in South Africa today. Justin also serves on the board of Altitude Seven, an adventure media site for women, and is an Advisor at adVentures Academy, a program that connects entrepreneurs and investors through wilderness adventure experiences. Justin lives in Boulder, Colorado with his wife, two young daughters, and-still-super-fast-at-age-12-Border-Collie, Maya.

Nancy Lublin
Crisis Text Line
Nancy Lublin does not sleep very much. She is currently the Founder & CEO of Crisis Text Line, which has processed over 27 million messages in 3 years and is one of the first “big data for good” orgs. She was CEO of for 12 years, taking it from bankruptcy to the largest organization for teens and social change in the world. Her first venture was Dress for Success, which helps women transition from welfare to work in almost 150 cities in 20 countries. She founded this organization with a $5,000 inheritance from her great-grandfather. Before leading three of the most popular charity brands in America, she was a bookworm. She studied politics at Brown University, political theory at Oxford University (as a Marshall Scholar), and has a law degree from New York University. She is the author of 4 books and is a board member of McGraw Hill Education. Nancy was named one of Fortune’s “World’s 50 Greatest Leaders” alongside the Pope and Dalai Lama. (She thought that was hilarious.) Nancy is a Young Global Leader of the World Economic Forum (attending Davos multiple times), was named Schwab Social Entrepreneur of the Year in 2014, and has been named in the NonProfit Times Power and Influence Top 50 list 3 times. She is married to Jason Diaz and has two children who have never tasted Chicken McNuggets.

Ellen Leoni Tramposch
DC Central Kitchen
Donor Relations Specialist
Ellen Leoni Tramposch is the Donor Relations Specialist at DC Central Kitchen, a local nonprofit and social enterprise that fights hunger through job training and job creation. DC Central Kitchen raises just over half of its annual operating revenue through its own social enterprise activities. Ellen leverages DC Central Kitchen’s entrepreneurial spirit and business approach in her role overseeing the organization’s donor database and developing donor messaging for traditional fundraising efforts. Ellen is particularly interested in using technology and data to better understand and engage donors. Before working at DC Central Kitchen, Ellen served in AmeriCorps’ National Civilian Community Corps (NCCC) and graduated from American University with BA in American Studies and Psychology. In her free time, Ellen enjoys volunteering at the National Zoo.