Extending Your CRM Beyond Fundraising for Greater Program Engagement

Matthew Mielcarek, Director of Client Service at Heller Consulting, will present three case studies of organizations who have implemented CRM for fundraising and are now optimizing their staff and constituent experiences through the use of CRM technology.

Michael Kusie, Director of Information Technology for Online Services at Hillel International, will share his recent strategies in developing a Student Engagement Pilot program to track engagement and interaction, and to nurture student relationships toward future fundraising efforts.