Empowering Volunteers and Letting Members Lead

Formal organizations are playing a less central role in some of today’s most powerful movements—think Movement for Black Lives and Occupy. Social media and other platforms have given virtually everyone powerful tools for connecting, networking, and amplifying their message. As a result, organizations are rethinking how they engage with members and facilitate participation in ways that were unthinkable just a few years ago.

In the advocacy space, distributed organizing has proliferated. Far from the early create-your-own-petition sites, many organizations are running programs that give members a larger role in campaigning strategy and execution, putting their trust in members’ abilities. The benefits are huge, including list growth from people engaged in heartfelt causes, and a powerful leadership pipeline. There are also challenges: balancing the needs of growth and impact, wrangling campaign support resources, avoiding brand damage, and finding the right technology.

Other areas of the nonprofit world are also confronting these changes. Join us for a case-study based discussion aimed at generating actionable steps for organizations looking to empower members to lead.