Cookie Monster

What better than chocolate chip? Cookie filled with delicious strategy and sweet tactics and chocolate chip! Me want that cookie! Om nom nom nom!

This muppet-inspired session will provide the secret ingredients to improve your digital experiences, and ultimately your digital fundraising, through cookies. We will share strategies, review case studies, and demonstrate tactics that you can add to your digital program:

  • How to use cookies in new, progressive, and forward-thinking ways
  • How we can improve our conversion rates and digital experiences
  • How the technical team can become the marketing team’s hero through effective use of web cookies
  • How to take advantage of cookies and respect our online visitors’ privacy