Content for Email and Email for Engagement

This workshop provides information, tactics, and opportunities to ideate with your peers to use content you may already have to build your email list and automation to inspire engagement.

  • Is your organization resource strapped? A one-person marketing force?
  • Do you want to do more than just capture an email address and send a blast as frequently as you can muster?
  • Do you want to nurture opportunities for engagement via email more efficiently?

“Content for an email” is the strategy we will explore together to help you build your email list with people open to further engagement.

We will then explore how an email address is an invitation for engagement and an opportunity to nurture a person from a “lead” to a supporter/constituent/fan.

Finally, engaging new email subscribers consistently and strategically is challenging, in particular for small or resource strapped organizations. This is where automation can help, and we will explore tactics and technologies for implementation.