Channel Surfing: Integrated Fundraising for Couch Potatoes

Problem Statement

End siloed solicitations to donors and prospects, improve fundraising response rates, and increasing donor lifetime value.

We know multi-channel fundraising is essential to a robust development program, but who has the time to coordinate mail, email, website, social, online advertising, telemarketing, text messaging, and so on?

We’ll share the tools that make it possible. Even better, we’ll give lots and lots of examples from a variety of organizations! We’ll describe how we integrate special appeals across channels at International Medical Corps, the renewal workhorse efforts of the Golden Gate National Parks Conservancy, the award-winning “Million-Dollar Challenge” year-end campaign for Mercy For Animals, and a shockingly swift emergency response effort from AmeriCares.

Come channel surf with us!

Nick Garcia
Mal Warwick | Donordigital
Senior Account Executive
Nick Garcia is a Senior Account Executive with Mal Warwick | Donordigital. Nick leads several client accounts with a focus on integration, and has coordinated several successful fundraising campaigns for Americares, Be The Match, and many more. He has worked in nonprofit fundraising for over nine years, with experience ranging from direct response to event planning and data management. An east Bay Area native, Nick graduated with a degree in Business Management from San Francisco State University and is based in the Berkeley Mal Warwick | Donordigital office.

Whitney Broadwell
International Medical Corps
Sr. Resource Dev. Officer, Direct Marketing
J. Whitney Broadwell is a seasoned direct marketing professional and fundraiser with seventeen years of experience creating and executing winning campaigns for non-profits. She is currently the Senior Resource Development Officer at International Medical Corps. Over the course of her career, Ms. Broadwell has built and cultivated healthy donor programs for organizations such as the Brady Campaign to Prevent Gun Violence, and World Wildlife Fund, as well as through consulting and freelancing for many other nationally recognized organizations. Her expertise lies in telling an organization’s story, creating successful multi-channel campaigns via mail, phone, DRTV, digital and email, and using data-driven results to create sophisticated supporter files. She has won two MAXI awards for her work with Women for Women International. Ms. Broadwell is a native Texan, and graduated from Trinity University with a degree in International Studies and French. She currently lives, works and plays in Washington, DC.

Jonathan Locy
Mal Warwick | Donordigital
Account Executive
Jonathan Locy has specialized in direct marketing for over a decade and has a proven track record of providing excellent project management skills to a wide variety of clients. Jonathan serves as Account Executive for cross-channel marketing efforts.