Breaking Down Silos: Integrating Marketing and Fundraising Departments

Problem Statement

Join us for advice on engaging audiences with better internal communications and alignment, and learn about different models for nonprofit communications teams.

More and more organizations are integrating their marketing departments with development, but what are the secrets to making the most of this collaboration? In this session, Sarah Durham of Big Duck and Kivi Leroux-Miller of the Nonprofit Marketing Guide will explore what makes a successful communications team and provide insight into how that success can benefit the entire organization—from producing donor-centered communications and recruiting participants, to engaging your community and raising awareness.

They will share findings from a nonprofit communications team success survey that explores trends in the structure and relationship of communications teams today and provides new ways for you to think about how to measure and evolve your team. Together, the group will explore how to support and grow your current team, what new qualifications you might look for when making your next hire, and how to break down departmental silos and barriers.

Sarah Durham
Big Duck
Sarah Durham founded Big Duck in 1994 with the belief that nonprofits would benefit from the for-profit sector’s best branding and marketing strategies. Today, Big Duck is the leading communications firm in New York that works exclusively with nonprofits to help them raise money and awareness. Sarah works with nonprofits of all sizes and missions, including United Way of New York City, National Brain Tumor Society, B’nai Jeshurun, and the Brooklyn Community Foundation. She was featured as a ‘Top Fundraiser Under 40’ in the February 2006 issue of Fundraising Success Magazine, and is an adjunct faculty member at NYU. Sarah is a dynamic speaker who trains nonprofit professionals on topics such as relationship cultivation and stewardship, producing cost-effective print and web materials, branding, and the boards’ role in communications. Sarah is also the author of 'Brandraising: How Nonprofits Raise Visibility and Money Through Smart Communications” published by Jossey-Bass, an imprint of Wiley, in December 2009.

Hannah Kim
Harlem RBI
Director of Communication

Anysa Holder
Easterseals New Jersey
Director of Marketing

Kivi Leroux Miller
Nonprofit Marketing Guide
Kivi Leroux Miller is the founder and CEO of Nonprofit Marketing and the award-winning author of two books, “The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause” and “Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money.” She is also a certified executive coach. Through training, coaching and consulting, Kivi helps nonprofit communications professionals both learn their jobs and love their jobs. She teaches webinars and workshops several times a month and writes a top-ranked blog on nonprofit communications at Nonprofit Marketing Thousands of nonprofits in all 50 U.S. states, across Canada, and in more than 30 countries have participated in Kivi’s trainings. After many years in the San Francisco Bay Area and Washington, DC, Kivi gave up big city life to live in rural North Carolina with her husband, two young daughters, three cats, and countless backyard wildlife. She enjoys writing, gardening, volunteering, hiking, vegetarian cooking, and teaching her kids how to bake.

Cindy Olnick
Los Angeles Conservancy
Director of Communications
Cindy Olnick is Director of Communications for the Los Angeles Conservancy, the country’s largest local historic preservation organization. She joined the staff in 2004 as the Conservancy’s first communications professional and now oversees a department of four. Cindy has managed web-based technology projects for twenty years, from securing funding to managing planning, content strategy, implementation, and user adoption. A native of Columbus, Georgia, Cindy worked in corporate communications in Cambridge, MA and managed internal communications for the Harvard Business School MBA Program before moving to L.A. in 2000. She lives with her husband and cat in the Mt. Washington neighborhood of Los Angeles.