When Danielle Brigida transitioned from the National Wildlife Federation to head up social media at the US Fish and Wildlife Service (FWS), she found herself on the receiving end of thousands of passionate tweets, Facebook comments, and nonprofit-guided social media campaigns, all trying to influence FWS decisions and policy.
And most of the time, she was the only one reading them.
Hear from Danielle, as well as a Capitol Hill staffer and others on the receiving end of your organization’s action alerts and tweet storms, to find out what methods of online outreach cut through the noise and have the best chance to influence decision makers and maximize your nonprofit’s effectiveness.
We will also debate the ol’ “Why should I care?” question—as long as your action alerts, petitions, and online campaigns are building your list, engaging your supporters, and feeding your donor base, does it matter that those one million messages didn’t really do anything to directly change the policy you wanted to change? How does the effectiveness, both real and perceived, of an online campaign impact how people feel about (and donate to) your nonprofit?