All Hands on Deck! Managing a Rapid Response Campaign

Problem Statement

Learn how to design the framework for a turnkey rapid response campaign. Set up systems of communications and approvals now to get your rapid response campaign out the door in no time.

A breakthrough scientific discovery, animals rescued from horrendous conditions, and more . . .

In this session, you’ll hear stunning success stories of how fundraising, marketing, communications, and program teams all came together to raise urgent awareness and funds. Also, learn how to avoid some common pitfalls as your marketing team is implementing and evaluating a rapid response campaign.

Barb Perell
Avalon Consulting
Vice President
Barb has been leading Avalon’s online services division since 2006 and has been instrumental in building Avalon’s online practice and bringing a more integrated, multi-channel approach to client fundraising programs. Avalon clients who have benefited from Barb’s expertise include the National Parks Conservation Association, the National Gay and Lesbian Task Force, the National Trust for Historic Preservation, and the National Museum of the American Indian. Prior to joining Avalon, Barb developed her passion for online fundraising through a number of management roles at EMILY’s List. In her last position there, as Assistant Director of Development, Barb oversaw all online communication, outreach, and fundraising efforts and implemented a new online contribution application. During her tenure, she also managed two website re-designs. Barb’s firsthand understanding of the client perspective helps her to navigate and work with various departments that have a stake in an organization’s online presence to implement strategically integrated e-fundraising campaigns.

Sarah Stallings
National Geographic Society
Senior Director, Annual Giving
Sarah Festa Stallings is a strategic and data-driven fundraising professional with experience in donor relationships, integrated direct marketing, and donor-centric strategies for driving revenue gained from a variety of mission-based organizations within the nonprofit sector. She has a solid record of developing and implementing innovative fundraising programs, organizing and managing simultaneous complex projects and processes, and achieving record-breaking results. Sarah is a collaborative staff manager and team leader with the ability to motivate and effectively empower teams and individuals in service to a mission, while successfully working in collaboration concert with a variety of contacts, including donors, key program personnel, and organizational leadership. Currently, Sarah oversees a growing annual giving program that integrates multi-channel direct marketing and high-touch leadership giving strategies to provide philanthropic support from a high-value, mission-driven donor base of more than 65,000. During Sarah’s tenure at National Geographic Society (NGS), this donor base has grown by more than 24 times with annual giving revenue increasing from less than $900K to more than $6.5M in 2016. At NGS, Sarah has honed her fundraising management and program development abilities and developed her expertise in data-driven, mission-based offers, individual giving fundraising, and meaningful stewardship at all levels. Areas of specialization: Integrated multi-channel fundraising strategy, online and email fundraising, individual solicitation, high-dollar donor programs, direct mail and telemarketing fundraising, membership programs, marketing and communications, staff management, budget development, team leadership, event planning, meaningful stewardship, donor relations.

Sylvia Moskovitz
Farm Sanctuary
Chief Development and Communications Officer
Sylvia joined Farm Sanctuary in 2014. As Chief Development and Communications Officer, she is creating and implementing an innovative philanthropic development program to support and further Farm Sanctuary’s mission as well as leading marketing and communications initiatives that support Farm Sanctuary’s strategic goals. Over the course of her 20-plus years in the nonprofit world, Sylvia has worked in organizational management, marketing, and communications as well as all aspects of development. Her career has included positions at Vista Del Mar Child and Family Services; the Jewish Federations of Greater Los Angeles and Greater Dallas; and other community organizations, religious institutions, and international agencies. From 2010 to 2012, she was the national major and planned gifts officer for the West Division of JDRF (formerly the Juvenile Diabetes Research Foundation). Prior to assuming her role at Farm Sanctuary, she served as director of development for the University of Southern California Shoah Foundation. Additionally, Sylvia has been involved with two companion animal nonprofits: K9 Connection, which pairs shelter animals with youth in foster care in order to train the dogs, so they are more “adoptable”; and CageFree K-9 Rescue Foundation, which rescues, fosters, and places injured and difficult-to-place dogs.

Anne Senft
Avalon Consulting
Vice President
Anne Senft currently serves as an Account Director for Avalon Consulting and brings with her 21 years of direct response industry experience—the past 12 years with the National Wildlife Federation (NWF) in several capacities. In her most recent position as NWF’s vice president of Philanthropy, Anne oversaw the strategic merger of the Membership and Development teams. She led and mentored the merged department of 45 professionals tasked with growing a diverse $60M+ portfolio that included direct response marketing, online fundraising, print advertising, merchandise, foundation grants, special events, planned giving and mid/major donor giving. And she served as an active member of NWF’s Executive Team. Anne is a dynamic fundraising executive, recognized for consistently exceeding revenue goals, building and leading high-performance teams, and executing well-integrated fundraising and communication strategies. She thrives on opportunities to collaborate across an organization to drive mission-critical objectives through creative and critical thinking, resourcefulness, and employee empowerment.

Jack Mumby
Common Cause
Digital Campaign Organizer
Jack Mumby is a Digital Campaign Organizer at Common Cause, coordinating state and national CauseNet email campaigns, maintaining Common Cause's presence on Twitter, Facebook and other social media and working with state staff to support their offline efforts with online content. He joined Common Cause in September 2012 as a communications assistant; he had worked as an intern over the summer. Before joining Common Cause, Jack earned a BA degree at St. Mary's College of Maryland, where he helped organized a living wage campaign and worked on other progressive causes. He is a native of Bel Air, MD.