What Am I Buying? Understanding the Cost of Technology Supporting Your Website

Your website is a crucial part of your brand experience, and when you’re building your site, each decision can make or break its effectiveness. A website overhaul can be complicated, especially when it comes to understanding the technology required for the site and how this impacts the total cost of the project. If you are a decision-maker for your organization’s website, and you don’t have a grasp of the technologies involved when designing, building and running a website, you can’t make truly informed decisions, and your project can suffer or fail.

This session will focus on giving you enough technical prowess and tools to make better technology decisions. We will discuss the importance of identifying resources or partners who can help translate your goals into technical strategy, and we’ll assist you in understanding what your project will really cost in effort, time, and money.

We will examine how these concepts were put into practice through a full website redesign case study discussion with the associate director of TCTMD, the digital education division of the Cardiovascular Research Foundation.