October 2012: Measurement and Evaluation

Improving Direct Marketing Response with Online Advertising

Submitted on Fri, 10/19/2012 - 3:02pm
Online advertising has evolved. Legacy paradigms of contextual targeting, re-targeting, geo-targeting, and other demographic or online behavioral targeting have given way to more precise household-level targeting.
By Richard Becker – President

What is the Funder’s Role in Supporting Good Measurement?

Submitted on Fri, 10/19/2012 - 9:38am
What are the skills and mindsets that nonprofits need to embrace data for social change? What are the types of funding and capacity building that philanthropy should support to make this happen?
By Beth Kanter – Author

Measuring Social (Media’s) Impact and Reaching the Policy Makers that Matter

Submitted on Wed, 10/17/2012 - 4:41pm
One of the biggest advantages of social media is that—unlike the letter writing and petitioning of yesteryear—we now have more accurate, actionable data about the people who are reading our messages. But that isn't to say it's simple.
By Mark Cugini – Creative Associate

Engagement Scoring: The Next Level in Fostering Meaningful Communication

Submitted on Fri, 10/12/2012 - 3:45pm
The emerging field of Engagement Scoring provides the tools for nonprofit communication specialists to make data-driven decisions to engage site visitors.
By Betsy Ensley – Director of Professional Services

Big Data For Small Organizations

Submitted on Thu, 10/4/2012 - 10:53am
If you can use your data to better understand your audience and your activities, you can not only improve your outreach, but you can work more effectively towards achieving your mission.
By Lori Halley

Predictive Program Evaluation: Don’t React, Predict

Submitted on Tue, 10/2/2012 - 1:01pm
To truly understand the power of a predictive program evaluation solution, let's first discuss three common misconceptions that many nonprofit organizations have.
By Mary Grace Bateman – Market Manager