November 2013: Community Generated Content

How to Get User-Generated Content From Supporters: Ease Them Into It

Submitted on Tue, 11/19/2013 - 12:18pm
Nonprofits have a great story to tell, but how can you stand out in a crowded field of generic content marketing? By tapping into that wellspring of stories each one of your supporters and beneficiaries have.But it’s easier said than done.
By Fernando Labastida – Content Strategist

Take Charge of Your Editorial Process as Air Traffic Control

Submitted on Mon, 11/11/2013 - 6:35pm
Looking for a way to manage all of the different kinds of content that are coming in to your organization? Whether or not you’ve been able to formalize your organization’s content strategy (perhaps starting with these core elements of content strategy), having someone in your organization in the role of Air Traffic Control gives you a way to effectively manage your editorial process.
By Lauren Girardin – Marketing and Communications Consultant

The Do’s and Don’ts of Setting up an Internal Content Creation Machine

Submitted on Fri, 11/8/2013 - 11:57am
"Content creation is a real challenge for organizations of all sizes - often your go-to-staff copywriter has her hands full and may not have the subject matter expertise or bandwidth to tackle every new blog or article idea. So we tried something new at Idealist Consulting this fall - give incentives to any employee who submits content that follows specific guidelines. Here's what we learned along the way."
By Kirsten Kippen – Marketing Coordinator