July 2013: Nonprofit Websites

A Big Change Isn’t Always the Best Change

Submitted on Fri, 7/26/2013 - 8:45am
In the two years since we launched our business, our website has been our main focus, going through daily changes and updates. Some of these changes are good and some are less than good. We are keenly focused on making small changes, everyday. That has been our philosophy from day one.
By Zack Rosenberg – Founder and CEO

Surviving the Unknown Unknowns of Your Website Redesign

Submitted on Thu, 7/25/2013 - 8:00am
The start of your organization’s web redesign project is always an exciting time. The paperwork is finished, and your web team is buzzing excitedly about new possibilities. If you’re really ahead of the game, you’ve identified some goals and concrete ways to measure success. But how do you prepare for the things that you don't know that you don't know?
By Michael Rader – Project Officer

Using A/B Testing to Improve Volunteer Sign-up

Submitted on Wed, 7/10/2013 - 8:44am
What if you could double the number of volunteer sign-ups with only a little bit of time and no budget? What if you could find out the type of content that visitors to your site liked best without having to directly ask them? A/B testing can help you find out what type of content is most effective on your site!
By Dane Cobain – Social Media Specialist

Nonprofit Branding – Through Your Website, and Beyond

Submitted on Mon, 7/8/2013 - 11:18am
An organization’s brand is everything it stands for - its vision and values, and the emotional connotations it inspires in everyone who comes in contact with it. With all the focus on social media, multi-channel campaigns, and mobile technology, we may have let slip to the back burner some key reminders of how your website plays an anchor role in your nonprofit's brand.
By Julia Reich – Principal

Researching and Planning for a Global Nonprofit’s New Intranet: A Lesson in Understanding Your Audience

Submitted on Tue, 7/2/2013 - 12:21pm
The concept of “understanding your audience” is frequently thrown around in nonprofit technology discussions. But what does that really mean? It’s more than just identifying who your audience is —it’s digging deep to understand their intricate motivations and behaviors.
By Beth Burghardt – Content Strategist

Five Tips for Responsive Web Design

Submitted on Tue, 7/2/2013 - 7:13am
If you’ve been discussing a website redesign with just about anyone these days, you’ve no doubt heard the term “Responsive Design” come up one, or a hundred times. Responsive Design, one of the more effective ways to approach designing websites for mobile devices, is all the rage. And rightfully so.
By Ross Berenson – Designer, Developer

Ideas for Freshening Up Your Website

Submitted on Mon, 7/1/2013 - 8:25am
When it comes to your website, first impressions really do count! So to entice visitors to respond to your call to action and keep coming back for more, you’ve got to grab their attention, then follow through with some fresh content. And while it may be a little late for an official spring cleaning, why not take advantage of a few slow summer days to freshen up your website.
By Lori Halley