January 2014: A Look Ahead: 2014 NTC Preview

Nonprofits and Big Data: An inside look at how the Ad Council is leveraging data for social change

Submitted on Mon, 1/6/2014 - 1:00pm
“Big data” has been a big buzzword for a while now. But how can nonprofits actually leverage their data (big or not so big)? The Ad Council plans to share our approach at this year’s Nonprofit Technology Conference.
By Anastasia Goodstein – Vice President, Digital

I Emailed My Legislator, But Do They Care?

Submitted on Tue, 1/7/2014 - 9:23am
Many nonprofits participate in advocacy, but the advocacy landscape is always changing. Some of the best tools aren't as effective as they were just a few years ago. What can nonprofits do to continue effectively advocating for their causes and constituents? Jo Miles of Food & Water Watch shares some tips for making advocacy efforts gain more traction.
By Jo Miles

How Google’s Hummingbird Update Affects Nonprofits

Submitted on Wed, 1/8/2014 - 12:54pm
Google welcomed another animal to digital stardom last fall when it released Hummingbird, its latest algorithm. News of the update induced panic across the business world as many recalled the effects of previous updates, namely Panda and Penguin, which redefined the rules of online marketing.The good news is that Hummingbird should be harmless for most nonprofits, but the update that rolled out four days earlier will not be. This is a brief overview of Hummingbird and why "(not provided)" is the real concern for online marketers.
By Andrew Garberson – SEO Lead

The Secret to Mastering our Growing Digital Landscape

Submitted on Thu, 1/9/2014 - 1:35pm
It can be easy to get caught up in chasing the next big thing online, but it’s not usually the best fundraising strategy. So, what’s the real secret to mastering a rapidly changing online world of fundraising? It’s one four-letter word: Data.
By Caryn Stein – Director, Content Strategy

Measuring the Success of Your Blog Through Content, Social Media, and Analytics

Submitted on Fri, 1/10/2014 - 10:00am
One way of improving your blog’s content is to look at your existing content to find out what is working well and what is not working well with your blog. Data gathering and analysis can go a long way to making sure you understand why people are visiting your blog, and if you're meeting your goals for your blog.
By Emily Weinberg – Blogger

This Isn’t Your Grandma’s Online Fundraising

Submitted on Mon, 1/13/2014 - 9:51am
The online donation form is now a teenager. The late 1990s saw the rise of ecommerce and along with it the first few philanthropic forms to accept donations on the internet. From those first few clicks to the latest multichannel campaign, online giving has continued to grow and change the nonprofit sector.
By Steve MacLaughlin – Director of the Idea Lab

Marriage Counseling for IT and Communications: Get Better Results Together

Submitted on Tue, 1/14/2014 - 10:00am
More and more IT groups are building up strategic capacity, serving many business goals and needs across an organization. At the same time, Communications groups are moving more into technology system decisions and driving resource and process needs. This convergence can often lead to painful struggles over resource decisions and project planning, but there are some easy steps you can take to make the relationship work.
By Melissa Bear – Manager, Customer Relationship Marketing

What Does it Cost to Hire the Wrong Person?

Submitted on Wed, 1/15/2014 - 9:21am
Looking for the right talent, whether they be employees, consultants, or volunteers, can be a daunting process. When work life is busy, it’s easy to settle for someone who is almost good enough but falls short of your original expectations. What if you are wrong? What does it cost to set things right?
By Grant Howe – Vice President, Research and Development

Social Media Superpower: Tapping Creativity to Mobilize your Community #14NTCsuper

Submitted on Mon, 1/20/2014 - 1:04pm
There are so many different ways for a nonprofit to reach out to its community, how do you choose the one that will give you the most bang for your buck? For time-strapped nonprofits, having so many new apps, tools, and communication channels available can be overwhelming and make engagement feel like a chore. The answer isn't using the newest channel to reach out, but how you're using your existing communications channels creatively and effectively.
By Michael Wilson, Avi Kaplan, Emily Schwartz

How I Learned To Stop Worrying and Love The RFP

Submitted on Tue, 1/21/2014 - 11:00am
Requests for Proposals (RFPs) seem like they belong in the world of bureaucratic paperwork instead of a lean, tech-savvy nonprofit. There's a lot that can be said for an RFP when both sides understand how useful a tool an RFP can be - even to tech-savvy nonprofits.
By Peter Campbell – Chief Information Officer

Share, Use, Remix: An Overview of Creative Commons

Submitted on Wed, 1/22/2014 - 9:31am
Copyright laws can be confusing and so mired in legalese that they're almost incomprehensible. Creative Commons has tried to make copyright law easier to understand and allow content creators to share what they've created, and to allow other people to use the content they've created for their own purposes. Plus, it lays out the set of circumstances where nonprofits may use content that is licensed under one of the Creative Commons Non-Commercial licenses
By Carly Leinheiser – Associate Attorney

An Era of Profound Change

Submitted on Wed, 1/22/2014 - 9:52am
Disruptive changes in the technology landscape are posing serious challenges for IT Departments. IT Leaders are trying to plan for an environment that seems to be changing every 6 months. Which solutions are still going to be around over the next 5 years? Which approaches to managing IT are going to be relevant? How is the landscape going to change? How can we adapt to the changes as they're happening?
By Johan Hammerstrom – President & CEO