January 2013: Looking Ahead: 2013 Nonprofit Technology Conference Preview

It’s 2013, Do You Know Where Your Web ROI Is?

Submitted on Wed, 1/16/2013 - 2:48pm
You cannot develop an ROI model for any part of your web presence without going directly back to your mission.

I Could Be Your Next Monthly Donor. So Call Me, Maybe?

Submitted on Fri, 1/11/2013 - 8:42am
We've spent years figuring out how to recruit, retain, and upgrade monthly donors. Here are a few quick tips for getting those donors to take your relationship to the next level by joining your monthly sustainer program.
By Amanda Clayton – Integrated Marketing Manager

What Nonprofits Can Learn from Public Radio about Storytelling

Submitted on Thu, 1/10/2013 - 8:29am
We're in the middle of a renaissance of digital audio online and via mobile technology. To take advantage of this is an exciting and pivotal moment, nonprofits should consider adding audio storytelling to your digital communications toolkit.
By Will Coley – Producer/Founder

Free Supporters (No, Really!)

Submitted on Tue, 1/8/2013 - 8:10am
As savvy online strategists, we know that doing one-source, bulk acquisitions isn't the best idea if we want a healthy email list.
By Maria Tchijov – Organizer, Education and Outreach

Listen. Act. Learn. Repeat. How Feedback Can Drive Social Impact

Submitted on Mon, 1/7/2013 - 8:51am
Any producer or service deliverer has to be prepared to experience their own product or service as a consumer might.
By Mari Kuraishi – Co-Founder and President

Engage, Inform, Recruit: How Nonprofits Can Use Social Media to Recruit Donors and Volunteers

Submitted on Fri, 1/4/2013 - 8:31am
How can a nonprofit use social media to inspire donations and grow its volunteer base?
By Alec Stern – Founding Team, Vice President of Strategic Market Development

The Fundraising Cliff, Part 2

Submitted on Thu, 1/3/2013 - 8:18am
The data shows a troubling trend in the nonprofit sector: Donor populations have been shrinking for the past five years and revenue per donor has been flat.
By Steve MacLaughlin – Director of the Idea Lab

The Fundraising Cliff, Part 1

Submitted on Wed, 1/2/2013 - 8:11am
There is a lot of speculation about what has been causing the challenges that fundraising is facing in the United States. There are opinions and then there is data.
By Steve MacLaughlin – Director of the Idea Lab