February 2014: Getting Your Message Out

Three Elements to Create a Powerful Communications Triangle

Submitted on Mon, 2/10/2014 - 9:47am
When aligning your fundraising strategy, you focus on two major paths: donor retention and donor acquisition. These are the everyday struggles for any nonprofit. While projects emerge from passion and commitment towards a cause or purpose, finding the proper support to get you there and even further is a true quest based on determination and perseverance.
By Laura Iancu – PR Specialist

What You Need to Know to Launch a Grassroots-led Campaigns Platform

Submitted on Wed, 2/12/2014 - 9:48am
Suddenly, platforms that allow anyone to start a petition and run their own campaigns are everywhere. But many are also asking what it takes to successfully run a grassroots-led campaigns platform. What lessons can we learn from Change.org, 38 Degrees CampaignsByYou, MoveOn.org and other platforms worldwide? What best practices have emerged? What are the steps to success?
By Michael Silberman and Colin Holtz

10 Tips for an Effective Nonprofit Content Strategy

Submitted on Fri, 2/14/2014 - 9:37am
The struggle to create effective content strategies for social networks either comes from not having enough time to devote to social media or not having enough content to post. Truth be told, most nonprofits have an overwhelming amount of content on their websites or other communication channels that can be easily repurposed for social. Below are 10 tips for managing your time and dealing with the problem of feeding your organization’s social media beasts.
By Cody Damon – President

Indexes are the New Infographics

Submitted on Mon, 2/17/2014 - 9:52am
Indexes are de riguer these days. It used to be that indexes (Or more properly, "indices") were used for monetary applications, with well-known examples like the Dow Jones Industrial average and the S&P 500 dominating financial discourse. But now a new breed of index has begun to proliferate some truly unexpected sectors, and they have the potential to have far-reaching impacts.
By Ryan Reynolds – Design Director

21 social media tips for nonprofits

Submitted on Tue, 2/18/2014 - 9:43am
I emailed some of the top authors and social media experts from around the world and asked them to quickly answer this question: What is one thing you wish nonprofits "got" about social media?The replies were great! Here they are:
By Marc Pitman – Founder

5 Tips for Getting Started with Nonprofit Video

Submitted on Tue, 2/18/2014 - 7:22pm
With a good story as the foundation for your video, your organization can use YouTube to spread your message and raise money and awareness online. From free video creation sites to royalty free music to use in your videos, it's easy for a nonprofit to start making videos that tell the story of the work that you do. Here are five easy tips for taking the first steps towards creating great videos for your nonprofit!
By Liz Ragland – Marketing and Content Associate

Personalizing Your Nonprofit’s Fundraising Message

Submitted on Thu, 2/20/2014 - 10:00am
If you’re anything like the majority of nonprofits out there, you’re likely trying to find new, creative, and fruitful ways to raise money. It’s no mystery that fundraising is a pretty important part of an organization’s ability to do good in their community.It’s also well known that fundraising is tough. The first step is overcoming people's inertia of non-action and move them towards acting to help you meet your goals!
By David Hartstein – Partner

Ten Video Tips for Nonprofits

Submitted on Fri, 2/21/2014 - 10:00am
A well thought out video strategy can accomplish all of these goals and more. If your organization has not yet produced video, odds are that you have been talking about it for some time. Now that YouTube is the second largest search engine behind Google, now is the perfect time to create content that will inform, inspire and engage donors.
By Geof Pelaia – Founder and Marketing Consultant

Test, Send, Adjust, Repeat

Submitted on Tue, 2/25/2014 - 10:12am
In order to make sure that you get your message out effectively, you need to regularly check the data that shows what works, what messages did well, and where you can improve. Sometimes the answer isn't just one metric, but in a combination of metrics that you can find by testing your messages.
By Amy Sample Ward – CEO

Three Easy Tips for Boosting Your Organization’s Signal

Submitted on Wed, 2/26/2014 - 2:00pm
Since launching, Speek has been covered by numerous major publications both in print and online. They were the subject of a Wall Street Journal documentary and have won countless awards. We rank on the first page of Google search results for all relevant search terms. And they achieved all of this without a PR firm and with a negligible marketing budget. They decided to take three easy steps to help get their message out and help grow their company.
By Danny Boice – Co-Founder & President

6 Ways to Create Content Your Donors & Members Will Value

Submitted on Thu, 2/27/2014 - 10:02am
A recent survey by the Content Marketing Institute showed that 92% nonprofits are using content marketing. While nonprofits are using a wide variety of sites and services to distribute their content, the effectiveness of these efforts is often uncertain. Without a plan for content creation, it’s pretty hard to gauge success. Here are 6 ways you can develop a content strategy and create content your audience will value.
By DJ Muller – President and Founder