February 2013: Getting Your Message out

Google Drive as an Organizational Document Management System: an NTEN Case Study

Submitted on Fri, 2/22/2013 - 9:44am
A look at the basics of NTEN's own continually evolving Google Drive Policies and Document Management System.
By Karl Hedstrom – IT Director

Take a Common Sense Approach to Multi-Channel Marketing

Submitted on Tue, 2/19/2013 - 11:05am
If you're still struggling to find the right method for integrating your fundraising, our advice is to keep it simple at first: take a common sense approach.
By Becky Odum – Vice President of Strategic Services

5 Tips For Getting Your Event Message Out

Submitted on Fri, 2/15/2013 - 4:46pm
Try a multi-touch approach by adding some new communications tools to your event promotion toolbox.
By Lori Halley

Social Media & the 3 Rs: Content Strategy Basics for Engaging Volunteers

Submitted on Fri, 2/15/2013 - 2:26pm
There are two key areas of volunteer engagement – recruitment and recognition – that are such great matches for social media that it’s worth a second look no matter how your organization is structured.
By Robert Rosenthal – Vice President, Communications & Marketing

Said It Once? Now Say It 1,000 Times

Submitted on Thu, 2/14/2013 - 5:53pm
By taking your multi-channel messaging through the following simple, three-phase approach, you will effectively repurpose your content to reach its audience without adding more hours to your day.
By Jett Winders – Project Manager

A Bad Test Is Worse Than No Test at All

Submitted on Wed, 2/13/2013 - 10:12am
A bad test accomplishes nothing.  At least if we don't test at all we know that we don't know anything, but a pseudo-fact can hurt us badly down the line.
By Matt Burghdoff – Email Marketing and Online Fundraising Strategist

Draw Me a Story: A Recipe for Effective Infographics

Submitted on Tue, 2/12/2013 - 12:09pm
Any marketer worth her salt can tell you a powerful infographic is social media solid gold. But what is it that compels people to share, like, or tweet? Or to write a check or take action?
By Nicole Lampe – Digital Strategy Director

Testing Is Cheaper Than Getting It Wrong!

Submitted on Mon, 2/11/2013 - 6:19pm
Testing is cheaper than getting it wrong! Be sure to always be testing to get the absolute best response from your online community.
By Lawrence Grodeska – Nonprofit Community Manager

Beyond Like and Follow: Engaging Nonprofit Supporters Through Social Media

Submitted on Fri, 2/8/2013 - 4:06pm
Facebook, Twitter & Pinterest are changing the face of supporter engagement and the road that leads to the most desirable form of participation—donations.
By Maria De La Guardia

Defining Website Success Before You Start Building

Submitted on Thu, 2/7/2013 - 11:52am
How will you know if your new website is actually helping your organization do more of that good stuff you do?
By David Hartstein – Partner

Nonprofit Film School Primer: Or, The Idealware School of Video for Nonprofits Who Don’t Video Good (Part 2)

Submitted on Wed, 2/6/2013 - 3:07pm
You don’t need to have a film school degree to make low-budget videos that don’t look low-budget.
By Kyle Andrei – Research Analyst

Nonprofit Film School Primer: Or, The Idealware School of Video for Nonprofits Who Don’t Video Good (Part 1)

Submitted on Tue, 2/5/2013 - 5:35pm
Many nonprofits have jumped on board the video bandwagon without paying much thought to cost, equipment, or the experience needed to make videos worth watching.
By Kyle Andrei – Research Analyst

The Cost of Out of Date Donor Information

Submitted on Tue, 2/5/2013 - 3:19pm
It might not be the most exciting topic to think about, but consider this: how your constituents react to your organization is a result of how they perceive you.
By Kim Kupferman – Director of Professional Services