April 2012: Going Mobile

Mobile Apps for Development: Focus on Content BY Users, Not Just FOR Users

Submitted on Mon, 4/23/2012 - 11:31am
We need to think about how mobile phones can be used support more association and mutual support at the grass-roots level.
By Ignacio Mas – Independent Consultant

How To Build Your Mobile List: Add a Mobile Field to Your Web Forms

Submitted on Fri, 4/20/2012 - 11:28am
One great way to build your list is to add a mobile “field” or “check box” to your web forms, turning a one-time action into ongoing engagement.
By Stephen Fishbach – Word Nerd

How to Build Your Mobile List: 3 Rules for a Great “Call to Action”

Submitted on Wed, 4/18/2012 - 4:25pm
These 3 great tips on developing a call to action for your mobile campaigns can actually be used in a variety of contexts.
By Stephen Fishbach – Word Nerd

Activist Media from the Frontlines: Mobile, Strategic, and Much More Than Just at “The Right Place at the Right Time”

Submitted on Wed, 4/18/2012 - 1:42pm
Activists on the ground and online do not 'just happen' to capture and record media because they are in the "right place at the right time" but instead systematically gather, and strategically disseminate media.
By Katrin Verclas – Co-Founder & Editor

How to Build Your Mobile List: Add a “Call to Action” to Your Existing Media

Submitted on Mon, 4/16/2012 - 4:12pm
The "call to action" is the quick sentence where you tell people to "Text a KEYWORD to a SHORTCODE." And you can easily use any of your existing communications to add in the mobile call.
By Stephen Fishbach – Word Nerd