The first step in developing content for your course is to identify three skills participants will gain through participation in your course. These are included in your course description and help establish participants expectations on practical takeaways. From there the content and interactive elements of your live event can be crafted to ensure those skills are reinforced.


Identify a skill and provide a sentence describing how that skill will be gained within the context of your particular course. You will need three of these combinations in total. The following is an example of what a combination might look like.


Participants will learn how to map their goals against specific strategies within the context of a campaign timeline.

You can see an example of what this looks like on a current course description here.

Below are example skills but you can also identify your own.

Analytical Skills

  • Analyzing
  • Assessing
  • Metrics
  • Evaluation
  • Critical Thinking
  • Deductive Reasoning
  • Inductive Reasoning
  • Problem Solving


Communication Skills

  • Active Listening
  • Social Listening
  • Nonverbal Communication
  • Presenting
  • Verbal Communication
  • Writing


Leadership Skills

  • Decision Making
  • Change Management
  • Planning
  • Leadership
  • Management
  • Strategic Planning
  • Time Management


Teamwork Skills

  • Collaboration
  • Team Building
  • Teamwork
  • Project Management


Technology Skills

  • Data Collection
  • Data Management
  • Optimizing
  • Monitoring
  • Reporting