Free events generally receive many more RSVPs than actual attendees. Clubs should plan for 50-60% of their RSVP list to attend.

Check out the email that organizer D.P. sent to their event’s RVSP list as a way to try to get more accurate numbers. They’ve done a great job of asking community members to be thoughtful their RSVP response and why, plus they encourage folks to follow along via Twitter should they not be able to make it in-person.

Subject: Please confirm your RSVP for Nonprofit Tech Club – Victoria: Branding As a Non-Profit: Putting Your Brand to Work for You

Thanks for RSVPing to “Branding As a Non-Profit: Putting Your Brand to Work for You”. We’re expecting a big crowd tomorrow.

To be sure that we set everything up right, if you can’t make it, can you change your RSVP to a NO?

We’ll be sad to miss you, but it will help us better prepare. As always, you can follow along at home on Twitter with the hashtag #Net2Vic.

If you can still make it, there’s nothing you need to do other than show up and learn how to put your brand to work for you!

See you Thursday!
D