SAC Category: Marketing/Communications

Mica Bevington is the U.S. Director of Marketing & Communications for the award-winning international NGO, Humanity & Inclusion, which specializes in disability across 60 low-income and post-conflict countries. At Humanity & Inclusion she has worked to reach key American audiences through earned media, digital marketing, events, congressional advocacy, advertising, and VIP outreach. She was a member of the organization’s global brand working group, which resulted in a full rebrand in January 2018 (after 35 years of being known as ‘Handicap International.’) She also manages internal communications for the U.S. team. Prior to joining Humanity & Inclusion, she edited books, drafted speeches, and wrote lots of articles. At London Business School, she supported internal and alumni communications. At BusinessWeek, she covered management education and contributed to the magazine’s business school rankings. A long-ago graduate of the George Washington University, she lives in the Washington, DC area with her husband and three children.

Michelle completed her MBA in Marketing, E-Commerce and Information Systems from the University of Rochester’s Simon School of Business. She has over twenty years of experience in higher education; ten years owning a web design and marketing company; and currently serves as the Head of Customer Success for Impress.org (developers of GiveWP.com and WPBusinessReviews.com).

Michelle is a veteran of public speaking. She’s been an instructor for a wide variety of topics including Using Quantitative Data Analysis Software, Meditative Drawing, Intro to WordPress, and Marketing for Massage Therapy. Michelle speaks at conferences all over North America. You can find many of them recorded on WordPress.tv including “Little Things That Make a Big Difference” and “Hidden Features of WordPress Revealed,” as well as panel discussions on ethics, marketing, page builders, and women in technology. Michelle is the author “A Good Firm Handshake (and other essential business tips)” available on Amazon.com.

Say hi to Michelle on Twitter at @michelleames and check out her website at worksbymichelle.com.

Judy Freed is a digital and direct response marketer whose experience spans the nonprofit and for-profit sectors. Some career highlights include: • Tripled online revenue and doubled the email list for a regional nonprofit. • Built a $4 million telemarketing program from scratch. • Managed a $30 million direct mail profit center (U.S. and Canada). • Developed an award-winning radio PSA campaign. Judy co-leads the NTEN Digital Advertising online community with Tricia Maddrey Baker and Jason King, and spent two years co-leading the Nonprofits and Data online community with Janice Chan. She works at the Alliance for the Great Lakes, an environmental organization based in Chicago, where she manages constituent acquisition and retention campaigns and serves as the in-house expert on analytics, segmentation and marketing technology. Judy holds a M.S. in Integrated Marketing Communications / Direct Marketing from Northwestern University and a B.A. in History and Music from Harvard University. In her secret life, you can find Judy writing musicals with some very talented composers and lyricists.

Daniel Schutzsmith is a rare breed – a hybrid of equal parts design, code, and strategy. He’s devoted his career to making a positive change to protect our world for generations to come! He’s the Digital Technology Director of Natural Resources Defense Council (NRDC) where he’s leading an amazing team to create websites, apps and interactive experiences to help safeguard the earth—its people, its plants and animals, and the natural systems on which all life depends. Previously Daniel was the Digital Technology Manager / Senior Web Developer for Amnesty International USA. In addition to his regular work, he is also the Co-Founder of 1) Hudson Valley Tech Meetup, a monthly meetup bringing together technologists, designers, entrepreneurs, and educators to share their passion and craft. 2) Catskills Conf, a weekend-long event gathering of technologists and creators at The Ashokan Center in the foothills of the Catskill Mountains.