Reports Archive

Category: Fundraising & Development

How to Plan Virtual Fundraising Events

Hosting a fundraising event online involves different needs than in-person events. Download this guide to learn how to make your next fundraiser successful.

2018 M+R Benchmarks Study

APRIL 2018 | Partners: M+R
The M+R Benchmarks Study is your in-depth annual review of what’s working, what’s trending, and what’s changing for online fundraising, advocacy, and marketing.

Digital Fundraising Workbook for Nonprofits

FEBRUARY 2018 | Sponsored By: DonorPerfect
Taking you step-by-step through the development of a successful strategy, this workbook helps you craft a plan that includes a single goal, clear objectives, and detailed, measurable tactics.

2017 Nonprofit Technology Staffing and Investments Report

MAY 2017
Find out how other nonprofits are investing in technology staff, hardware and services and see how they compare to yours.

2017 Digital Outlook Report

MARCH 2017 | Partners: Care2, hjc, and Resource Alliance
A hands-on guide to developing first-class digital strategy, advocacy, and fundraising programs, tailored to three experience levels.

2017 Consumers Guide to Low-Cost Donor Management Systems

FEBRUARY 2017 | Partners: Idealware
A resource to help you find your donor management system perfect match. Includes case studies, best practices, and a resource directory.

Sustaining vs One-Time Donors

SEPTEMBER 2016 | Sponsored By: DonorPerfect
This infographic shows trends in sustaining donors as compared with one-time donors, based on data from DonorPerfect.

2016 Nonprofit Benchmarks

APRIL 2016 | Partners: M+R
Benchmarks X is the most expansive, exhaustive examination of online nonprofit metrics we’ve ever done. Our participants provided detailed data on email performance, website traffic, and social media engagement.

2016 Digital Outlook Report

MARCH 2016 | Partners:  Care2, hjc, and Resource Alliance
What does digital strategy look like in your organization? We asked, and nearly 500 individuals from nonprofit organizations responded!

2015 Nonprofit Benchmarks

MAY 2015 | Partners: M+R
M+R and NTEN's 2015 Nonprofit Benchmarks Report returns for the ninth year, the ultimate guide to nonprofit industry standards for online fundraising, advocacy, and list building.

2014 Nonprofit Benchmarks Study

APRIL 2014
In partnership with M+R, we crunched the numbers from 53 nonprofit organizations to define this year's industry standards for online fundraising, advocacy, and list building.

What we learned: 2013 raised the bar for online fundraising. Nonprofits received an estimated 1.7 cents for every fundraising message delivered, and 60 cents for every website visit. And there's a lot more data where that came from!

2013 Consumers Guide to Low Cost Donor Management Systems

OCTOBER 2013 | Partners: Idealware
Fully updated for 2013 and including all-new reviews and new products, this detailed, impartial report walks through the features that might be useful, summarizes and compares 36 different donor management systems that cost $10,500 or less in the first year, and provides detailed reviews of 11 of them.

2013 Nonprofit Engagement Data Management Study

JUNE 2013 | Sponsored By: Avectra
Nonprofit organizations are looking beyond traditional data toward information about constituent participation and engagement. This report looks at how.

2013 Nonprofit Benchmarks Study

MARCH 2013
It's kind of our favorite time of year: our annual dose of data about email and online advocacy and fundraising activity. With the analytics and campaign expertise of M+R Strategic Services, we are excited to release the 2013 eNonprofit Benchmarks Study

2012 State of Nonprofit Data Report


2012 Nonprofit Donor Engagement Study

NTEN partnered with Charity Dynamics to conduct the 2012 Nonrprofit Donor Engagement Study. This donor-focused study gathered feedback from consumers spanning a wide range of giving levels ($25 - $5,000+) who donated to a nonprofit in the past 12 months. Survey questions sought to understand understand individuals' preferences regarding traditional and digital media for donating, volunteering, and engaging with nonprofits. > Download the study online here.