Article

2012 Nonprofit Marketing Communications: A Recap of Trends, Tools, and Tactics

Budgets are barely budging, staffing is scarce, and there’s a growing arsenal of tools & techniques to be tinkered with. I surveyed the nonprofit marketing communications scene to find out which strategies, tactics, and activities worked—and which didn’t—this past year. How did your efforts stack up? THE TOP TRENDS Facebook Facebook’s value as a communication […]
Posted: December 13, 2012
Article

Transitioning Your Nonprofit to the Cloud

Recently, Heller Consulting presented a webinar series for NTEN about transitioning to the cloud. The series, “Transitioning your nonprofit to the Cloud: To Infinity and Beyond,” consisted of three webinars covering the topics of Security and Risk, Data Migration, and Preparing Your Organization. With all technology projects, there are considerations around strategy, tactics, technology and […]
Posted: November 19, 2012
Article

6 Tips for Managing Project Requests from Staff without Losing Your Own Priorities

If your job involves doing projects for other staff – such as posting online content, IT tech support, or database management – you may find it challenging to manage your own daily To Do List and to plan farther ahead. Juggling competing deadlines and projects, you may often delay your own assignments to make way […]
Posted: November 15, 2012
Article

Member Round Up: Fundraising, awards, and...boot camp?

Flickr: Julia FolsomAs the clear skies of autumn give way to winter’s moody precipitates here in Portland, Oregon, we can feel cozier by staying connected to our communities. Luckily, there are plenty of opportunities to do so: you can nominate local unsung heroes or become a speed catcher for young leaders (read on to learn […]
Posted: October 23, 2012
Article

Engagement Scoring: The Next Level in Fostering Meaningful Communication

If your organization is like most, you have a communications team pushing content through multiple channels. No matter the outlet – whether it’s Facebook, Twitter, mass emails, direct mail, blogging or SMS campaigns – how does your team know how well they’re doing? Is it number of likes? Is it the total contributions from an […]
Posted: October 12, 2012
Article

Dipping Your Toes into Metrics Tracking

If your organization is not tracking activity on its website or social media pages regularly, getting started can feel like an overwhelming task. There’s no one magic formula, but there are some great ways to get started. Here are some beginning steps to getting your toe in the water with basic metrics tracking (along with […]
Posted: September 13, 2012
Article

Culture in the Cloud: The Case of Great Books Foundation

Chicago, Illinois Founded 1947 Serves more than 1 million students a year Though the 60-year old Great Books Foundation is based in Chicago, about one-third of its staff works elsewheresome are remote employees, others spend a lot of time on the road as part of their work. The foundation embraced the Cloud, moving most of […]
Posted: August 22, 2012
Article

The 10 Step Blog Plan

Will you make me a promise before you read this? Don’t make blog planning a six-month process. A little planning will go a long way towards making your blog more successful. A lot of planning will just slow you down. Use these steps as a guideline. Jot down some notes, have a couple meetings, and […]
Posted: July 13, 2012
Article

How to Encourage a Knowledge Sharing Culture

Social media cannot thrive in silos. What is happening online affects the entire organization, not just the marketing department, or the development team, or top management. And while social media use has penetrated the nonprofit sector in a meaningful way, reports and activities are usually not shared throughout the organization. The result is a lack […]
Posted: June 26, 2012
Article

5 Cloud Based Apps For Teams to Organize Events Better (and for FREE)

Many of us in the nonprofit space know how much effort goes into organizing large, annual events. Even though many of us are entrenched in the intersection between our work and technology, we often struggle with finding ways to make our lives simpler. In today’s world, cloud technology can allow most nonprofits with an Internet […]
Posted: May 24, 2012