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Sara Falconer

Director, Digital Communications

Canadian Red Cross

Sara Falconer is the Director of Digital Communications for Canadian Red Cross, leading strategy and managing an awesome group of experts in social media, web, video and more. From the 2016 Alberta wildfires and beyond, her team continues to transform the use of social media in disaster response.

Sara planned and executed campaigns for some of the top global brands including WWF-Canada, Google and RBC.

She volunteers on the Public Engagement Committee of the Canadian Women's Foundation, as well as Nunavut Stars Camp for youth in the Arctic.