Misty McLaughlin

Principal & Founder

Cause Craft Consulting

Misty McLaughlin is a capacity-builder for all things marketing, comms, advocacy and fundraising. At Cause Craft Consulting and Jackson River, she has midwifed nonprofits and NGOs of all shapes and sizes through critical times of change, from shifting to digital-first ways of thinking and working to creating website ecosystems to crafting team structures and workflows that engage supporters and advance a cause. Prior to joining Jackson River, she spent 8 years founding and leading a user experience consulting practice at Convio, where she helped hundreds of organizations to better understand their audiences and create web presences targeted to their supporters’ needs. She has also lived on the inside of nonprofit digital teams as a content manager and digital strategist for universities. Misty holds a Master's degree in Information Science, has chaired a tiny nonprofit board on a shoestring budget, and is also a writer, advocate for flexible work cultures, and mother to 2 young sons.

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