Founder & Principal
Brevity & WitMinal Bopaiah is a strategic consultant with nearly 20 years of professional experience. Her areas of expertise include human-centered design, behavior change psychology, and the principles of diversity, equity, and inclusion as they relate to media and marketing.
As the Founder and Principal Consultant of Brevity & Wit, Minal is an expert in using psychological principles to create brand identities and communications that win both hearts and minds. Her work includes helping Cook Ross, a diversity and inclusion consulting firm, increase its website traffic by 1450%, its social media impressions by 120%, and its event revenue by 50% in less than a year. Her clients include PBS Kids, Amnesty International, and the International Center for Research on Women.
Minal’s previous work includes being an educational content specialist for Sesame Workshop, the nonprofit behind Sesame Street and its international co-productions, and a press intern for Doctors Without Borders. Her media experience includes being a freelance reporter, the International and Features Editor for Boston Metro, and the Executive Editor of Subscription Insider, an online business publication for which she single-handedly generated $200,000 in annual revenues.
Minal’s thought leadership has been published in the Stanford Social Innovation Review and she has been a guest on several podcasts and radio shows, including The Kojo Nnamdi Show on WAMU/NPR, and an invited speaker at many conferences, including the Public Media Development and Marketing Conference hosted by Greater Public.
Minal has a B.A. in English from Bowdoin College, a Master’s degree in clinical psychology from Fordham University, and was formally trained in organizational development and change leadership at Georgetown University. In 2016, she was selected as a Digital Production Fellow by Organizing for Action, the nonprofit advocacy group started by President Barack Obama. She currently serves on the Board of Lifestock International, a non-governmental organization dedicated to improving the livelihoods of livestock holders around the world, and on the Advisory Board for Bring Change to Mind, a nonprofit seeking to end mental health stigma. She is currently under contract to write two books on diversity, equity, and inclusion, due out in 2021.