Brevity & WitMinal Bopaiah is a marketing, communications, and branding strategist with nearly 20 years of professional experience. Her areas of expertise include branding and identity, corporate marketing, and strategic communications, with a focus on diversity and inclusion.
As the Founder and Principal Consultant of Brevity & Wit, Minal is an expert in using psychological principles to create brand identities and communications that win both hearts and minds. Her work includes helping Cook Ross, a diversity and inclusion consulting firm, increase its website traffic by 1450%, its social media impressions by 120%, and its event revenue by 50% in less than a year. She also helped the company re-position its products and services so that they were more aligned with solving customer pain points and scaling diversity and inclusion initiatives. Previously, she developed an organization-wide framework and integrated communications plan for Population Services International (PSI), a global health NGO with $600 million in annual funding, so that they could share their research, data and evidence more effectively. Her clients include Amnesty International, Human Rights Watch, and EngenderHealth.
Minal’s previous nonprofit work includes being an educational content specialist for Sesame Workshop, the nonprofit behind Sesame Street and its international co-productions, and a press intern for Doctors Without Borders. Her for-profit experience includes being the Executive Editor of Subscription Insider, an online business publication for which she single-handedly generated $200,000 in annual revenues.
Minal’s thought leadership has been published in the Stanford Social Innovation Review and she has been a guest on several podcasts and radio shows, including The Kojo Nnamdi Show on WAMU/NPR.
Minal has a B.A. in English from Bowdoin College, a Master’s degree in clinical psychology from Fordham University, and was formally trained in organizational development and change leadership at Georgetown University. In 2016, she was selected as a Digital Production Fellow by Organizing for Action, the nonprofit advocacy group started by President Barack Obama. She is currently working on her first book with Dr. Johnnetta Betsch Cole, President Emirita of Spelman College and Bennett College for Women and former Director of the Smithsonian’s National Museum of African Art. She also serves on the Board of Lifestock International, a non-governmental organization dedicated to improving the lives of livestock holders around the world through increased food security and economic sustainability.