Director of Advertising Technology and Analytics
Michael Lott, Director of Advertising Technology and Analytics, leads strategy for groups like Planned Parenthood and USA for UNHCR build digital advertising programs from the ground up, grow, innovate, and acquire and retain new supporters. Heading up the Research & Innovation team for Advertising, he has helped clients pilot strategies like cluster analysis for Hidden Markets, multivariate dynamic creative optimization, and DR-optimized upper funnel campaigns. He was also responsible for the design and implementation of Scout Ads, M+R’s next-generation ads reporting system. In addition to advertising, Michael has worked with nonprofits to integrate strategy across digital and offline channels, and helped lead a working group developing and evaluating online-offline multichannel strategies.