Vice President, Digital Strategy and Content
InterfaithFamilyLiz is a veteran marketing professional and prolific storyteller with extensive experience in creating thoughtful digital strategy. She digs deep into marketing trends and tools and has a strong background in the online landscape.
She began her professional marketing career in the music industry in the mid-1990s and subsequently moved to the Boston area to bring digital marketing to small to mid-sized business operations. Since 2006, her roles have been primarily in the nonprofit world. She introduced social marketing techniques, creative storytelling in written, photo and video formats and the creation of social media presence for several nonprofits. During this time she also played a leading role in co-creating JewishBoston.com, she has created roadmaps for planned success and strategic communication implementation and has had many online successes.