Senior Data Strategist
Karen Hopper, Senior Data Strategist, serves as the strategic lead for website and donation form optimization at M+R. In this role, she leads the testing team and develops long-term strategies to optimize websites to recruit more supporters, gather more petition signatures, and raise more money. She relentlessly pursues and proves best practices at every step of the donor journey through rigorous A/B and multivariate testing using tools like Optimizely and Google Optimize, and has experience running successful tests in every major CRM. She goes beyond iterative testing, combining her background in social science with her skills in Google Analytics and optimization platforms to develop data-driven persona and behavior profiles that inform donor journeys and maximize conversions from every audience. Before joining M+R in 2012, she worked in policy and advocacy at National Council of La Raza, Center for Science in the Public Interest, and on Capitol Hill. Karen is a proud alumna of St. Olaf College, where she earned a degree in Political Science and Music.