Jeff Herron

EVP and Partner

Beaconfire RED

Jeff is a co-founder of Beaconfire RED. Having worked with nonprofits and associations for over 20 years, Jeff brings a strategic and operations perspective to marketing and technical projects. Jeff focuses on the business decisions that all nonprofits face when selecting technologies, partners and solutions for their online presence. Jeff’s background is in the project management and implementation of Web-centric applications for large nonprofits and corporations. Jeff’s clients have included the American College of Cardiology, Truth Initiative, AOTA, American Sociological Association, INFORMS, Foundation Center and Commonwealth Foundation.

Jeff is a member of ASAE’s Technology Council and is a former board chair of Idealware (

Jeff has also been a featured speaker on Internet issues and Web development strategies, presenting to nonprofits and associations at conferences including NTEN’s Nonprofit Technology Conference, ASAE Annual, ASAE Technology Conference, SXSW, Council on Foundations, eZ Publish Users Summit, and Idealware webinars.