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Jason Shim

Director, Digital Strategy

Pathways to Education Canada

With experience spanning the nonprofit and academic sectors both as an employee and a consultant, Jason has consistently helped organizations stay ahead of the technology curve. He has led Pathways to Education to become the first charity in the world to issue tax receipts for Bitcoin donations, opening access and awareness to a brand new tech-savvy audience. Jason has taught Digital Marketing at George Brown College. He finds it rewarding and inspiring to help students understand the power and potential of digital media and gain the confidence they need to succeed. Jason frequently writes and speaks about digital marketing strategy, digital fundraising, online youth engagement, website analytics, and digital currency. Jason also serves as Board Chair for NTEN, which creates a better world by supporting nonprofits in using technology to effectively meet their missions. In addition, he is also an editor for Ledger, a peer-reviewed scholarly journal that publishes full-length original research articles on the subjects of cryptocurrency and blockchain technology. Some other projects he's been involved with include The Fastest Donation Form in the World Project, where he initiated and led the development of a proof of concept to explore the question, “What would the fastest donation form in the world look like?”. The answer? 2 clicks and 15 seconds. And Roo.io, a mobile-optimized system that provides a streamlined and cost-effective way to record telephone interviews for content producers and journalists.