A Line StrategyWith 20 years of experience in the social cause and cultural sector, Jan helps nonprofits transform their engagement strategy. By putting the constituent at the center, she revitalizes marketing programs and enables clients to get the most out of their CRM.
Prior to launching A Line Strategy, Jan was the VP of Public Engagement at the Wildlife Conservation Society (WCS)/Bronx Zoo, where she developed the 96 Elephants campaign to stop the ivory trade, a global campaign that generated $11M in small and large donations for elephant conservation.
At the same time, she drove innovation for the Bronx Zoo, a 100-year-old organization, competing in the fast changing attractions market. Here, she built a highly optimized $20M e-commerce program.
Whether she's engineering a break through for a challenger brand or reinvigorating a legacy organization, Jan can facilitate an organization to achieve ambitious engagement goals.