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Ellen Freytag

They/Them

Planned Parenthood Federation of America

Ellen has worked with the Digital Fundraising and Supporter Engagement team at Planned Parenthood in various capacities over the past 12 years, most recently as Testing and Optimization Manager, and Front-End Developer and Production Manager. They have planned, executed, and analyzed results of Planned Parenthood's A/B tests for several years — across donation forms, other web forms, email, text messaging, and other digital assets. Ellen is proud to have built and launched more emails, donation forms, and advocacy forms for Planned Parenthood than any other person on this planet (thousands of them). They also help train other staff and consultants on A/B testing, CRMs, HTML, CSS, JS, Mobile Commons, and other tools.