Salsa LabsPronouns: He/Him
Craig Grella is the content marketer for Salsa Labs, creating its marketing materials and helping Salsa clients use Smart Engagement and digital marketing to accomplish their missions.
For two decades, Craig has been at the forefront of digital marketing for nonprofits and issue advocacy organizations. Craig ran the digital operations for the Pennsylvania Democratic Party, one of the nation’s largest Democratic Committees. There, he crafted the digital strategy and communications for the party and its statewide coordinated candidate campaigns; including email, social media, online ad buys, online volunteer coordination, and all digital fundraising.
Prior to his work at the Democratic Party, Craig was the digital operations manager for the Bernie 2016 presidential campaign, where he was the manager of the national distributed organizing team. He helped to create many of the processes, documents, and communications that would become the basis for the campaign’s groundbreaking digital organizing team in 2016 and 2020, and was featured in the book Rules for Revolutionaries written by the campaign’s senior advisors. Craig has consulted on regional, statewide, and national organizing projects and has been an active consultant and volunteer with organizations like the ACLU, and Food and Water Watch, among others.
In 2011, Mr. Grella founded OrgSpring, a 501c3 created to help small nonprofits get up and running with simple digital technology. As a completely volunteer-based organization, OrgSpring has helped more than 400 small nonprofits create and manage their own websites and digital marketing campaigns.
Craig has a degree in Civil and Environmental Engineering from Lehigh University and lives in Mt. Lebanon, PA with his wife and two daughters.