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Christina Lu

Analytics Manager

Whole Whale

Pronouns: she / her / hers
Analytics and effective reporting are foundational to any campaign. As Analytics Manager at the digital agency Whole Whale, Christina oversees and ideates new ways of customizing free web tools like Google Analytics and Google Tag Manager for the needs of nonprofits. Over the years, she has led webinars on data visualization and fundraising for AARP and T. Rowe Price Foundation, as well as courses for Whole Whale University. Her clients have included Seacology, Fight Colorectal Cancer, Americares, JustFix.nyc, Donate Life America, Idealist, and VolunteerMatch. The best part of her work is getting to translate all the data collected into something compelling for clients with non-technical staff using Google Data Studio.