Email Marketing Manager
Heifer InternationalPronouns: None provided
Caitlin Richard is an Email Marketing Manager for Heifer International, leading the strategy and content creation for a diverse email file.
Caitlin is driven by her passion to make the world a better place and enjoys engaging others with Heifer’s sustainable model for ending hunger and poverty around the world. She enjoys all pieces of the email marketing lifecycle - whether it’s coming up with fun quizzes to engage and educate, crafting compelling fundraising campaigns, analyzing data to improve KPIs, or building automations to optimize eCRM productivity.
Caitlin draws on her 12 years of marketing and advertising experience in the nonprofit and retail industries. She has worked in multiple eCRMs, transitioned two different nonprofits through eCRM migrations, and worked through multiple re-brandings.