21NTC Session

Why Good Digital Writing Matters


How many of us have looked at websites for several minutes and still not understood what the organization really does and how? Have you ever abandoned a webpage or social media post in frustration because it took too many scrolls to get to the point (surely, yes!)? Or, have you ever drafted content for your website and been shocked at how it turned into one big block of text on your screen?

In this short and snappy session you will learn:

  • How digital writing is different than other forms of writing
  • Best practices for drafting digital content and calls to action — that anyone can understand
  • Best practices to make your digital copy short, relevant and actionable

You’ll come away with some practical tools and hopefully the energy and enthusiasm to apply lessons learned about writing well for the web.

Session Type

30 minute session

Learning Outcomes

  • How digital writing is different than other forms of writing 
  • Best practices for writing digital content
  • Best practices to make your web copy short, relevant and actionable 

Target Audience

nonprofit communications and marketing folks and anyone who cares about their website




Anna Baker

Senior Strategist

Greater Good Strategy

Anna is a consultant with more than 15 years’ experience in marketing, communications and publishing. A nonprofit girl at heart, she feels most at home when working for a great cause. While much of Anna’s experience lies in public health and education, she loves to apply her talents to new issues and industries.

Long fascinated by how information is organized, presented and consumed, Anna focuses on helping organizations connect with target audiences through killer content. This style guide devotee owns more than one refrigerator magnet proclaiming, “I’m silently correcting your grammar.”

Anna earned her B.A. in Professional Writing from Carnegie Mellon University. Her family of five (seven, if you count the kitties) lives in Arlington, VA.



March 25, 2021


12:15pm – 12:45pm