22NTC Session: Marketing/Communications
Why Automation Is Essential to Your Digital Strategy

Description

Automation has been around for many years, but it’s often one of those Catch 22 scenarios where it saves time in the long run of not creating one-off content and outreach, but requires an initial investment of time and focus as well as optimization over time. Nevertheless, it’s absolutely essential to creating the engagement your mission requires.

In this session, we’ll talk about ways in which nonprofits can and should be using automation to advance their mission’s goals. Specifically, we’ll review:

  • The value of automation: why it matters and is so important
  • What automation tools are available to you
  • Where you should (and shouldn’t) be using automation in your digital strategy

You’ll walk away from this session with concrete next steps to both implement automation into your digital strategy or take your current one to the next level.


Session Type

30 minute session

Learning Outcomes

  • The value of automation: why it matters and is so important
  • What automation tools are available to you
  • Where you should (and shouldn’t) be using automation in your digital strategy

Target Audience

Decision makers, strategists, communications team, data and analytics, support and maintenance team