22NTC Session: Program
Where Vision Meets Vision: Diversity, Equity, Inclusion in Direct Response
Submitted by: Leah Davenport | Pursuant


Future program strategies need to consider the audiences impacted by, and connected to, your mission. Do they see themselves in your ads, your appeals, your social media posts, and your direct mail? Ask yourself if they feel represented – and if not, what changes or steps must be taken to create a more diverse and inclusive communication strategy?

Join this important discussion, as Fatima Villarreal & Harmonie Farrow from Children’s Health and Kacey Crawford & Kim Richardson from Pursuant share the importance of, and practical ways, that DE&I (diversity, equity, and inclusion) can be incorporated into your direct response programs.

Session Type

60 minute session

Learning Outcomes

  • Understand the importance of Diversity, Equity, and Inclusion in your direct response program
  • Define the unique attributes of your service recipients and supporters
  • Learn how storytelling and segmentation can be tailored to connect with diverse audiences in more meaningful ways

Target Audience

Fundraisers who want to learn how other organizations are navigating DEI in their direct response programs


March 24, 2022


8:30am – 9:30am PST