Future program strategies need to consider the audiences impacted by, and connected to, your mission. Do they see themselves in your ads, your appeals, your social media posts, and your direct mail? Ask yourself if they feel represented – and if not, what changes or steps must be taken to create a more diverse and inclusive communication strategy?
Join this important discussion, as Fatima Villarreal & Harmonie Farrow from Children’s Health and Kelley Stewart & Kim Richardson from Pursuant share the importance of, and practical ways, that DE&I (diversity, equity, and inclusion) can be incorporated into your direct response programs.
Session Type60 minute session
- Understand the importance of Diversity, Equity, and Inclusion in your direct response program
- Define the unique attributes of your service recipients and supporters
- Learn how storytelling and segmentation can be tailored to connect with diverse audiences in more meaningful ways