22NTC Session Proposal

Website Performance: Optimization Tactics for Speed, SEO, Accessibility, and UX

Submitted by: Alfonso GĂłmez-Arzola đźź 


With the ever-growing digital divide observed in recent years, good website performance is more important than ever. Billions of people across the globe use under-powered devices and have access to limited bandwidth. Measuring and optimizing website performance is the key to reaching a broader audience. In fact, it is such a crucial part of accessibility that Google now factors speed into their ranking algorithm. In this session, you will learn all about how performance affects your site and your users, how to test your website’s performance, and how to make speed a part of your long-term web strategy. This session will also include access to a performance monitoring spreadsheet that automates most of the work and compares key metrics over time. You’ll come out of this session with the knowledge your team needs to take your organization’s website to the next level and the tools to start monitoring performance immediately.

Learning Outcomes

  • You will understand how performance impacts SEO, accessibility, and user experience.
  • You will learn how to test for performance to gain immediately actionable insights.
  • You will walk away with a complimentary monitoring tool to get you started on your web performance journey.

Session Type

30 minute session

Target Audience

Website product owners; in-house web designers & developers; marketing and outreach specialists.